About Us
Our Journey
We built Finestel for asset managers who are tired of the mess. Between onboarding clients, tracking accounts across different exchanges, and trying to handle reporting and billing, the workload was unmanageable, and existing tools just didn't work. We didn’t guess what you needed; we asked. For the last five years, we have built features based on direct feedback from active traders. If a pro asked for it, we built it, then refined it based on how they actually used it. The result is a non-custodial software that simply does the job: combining multiple exchange account management, SMA and UMA, trading automation, and client onboarding into one clear dashboard.
Our Leadership Team
Our leaders come from backgrounds in finance, crypto trading, and engineering. We share a simple goal: to build the best non-custodial software for managing assets. This focus guides our strategy and every product decision we make.
Hamid Ghasemi
Chief Executive Officer
Alireza Ahadi
Head of Marketing
Mo Moose
Head of Sales
Reza Ghanbar
Tech lead
Hichem Bouchouareb
Advisor
The Builders Behind Finestel
We started in mid-2021 as a small group of experts who saw the problems firsthand. Today, the culture hasn't changed. We are fintech founders, traders, engineers, and designers who know this industry inside out and have the track record to prove it.
